Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed.

Never take lightly that becoming an employer puts another person’s ability to provide for their life in your hands.

Train your new employee properly. Sounds so obvious, and yet it often doesn’t happen.

Treat your employees like you would want to be treated if you were an employee.

You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.

Understanding who isn’t your ideal customer sometimes helps you better clarify who is.

The thing is, If you try to market to everyone, then you successfully market to no one.

Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.