The men in my life have always been the folks who are wary of using the word 'love' lightly. They are wary because they believe women make too much of love. And they know that what we think love means is not always what they believe it means. Our confusion about what we mean when we use the word 'love' is the source of our difficulty in loving. If our society had a commonly held understanding of the meaning of love, the act of loving would not be so mystifying.

Feminism is the struggle to end sexist oppression. Therefore, it is necessarily a struggle to eradicate the ideology of domination that permeates Western culture on various levels, as well as a commitment to reorganizing society so that the self-development of people can take precedence over imperialism, economic expansion, and material desires.

We have power as consumers. We can exercise that power all the time by not choosing to invest time, energy or funds to support the production of mass media images that do not reflect life-enhancing values, that undermine a love ethic.

Society's collective fear of love must be faced if we are to lay claim to a love ethic that can inspire us and give us the courage to make necessary changes.