Instead of overly seeking to get more 'likes' and 'followers' on social media seek to build trust and more meaningful, lasting relationships.

Concerning Personal Branding and Social Media; Understand that attention came be gained or gamed but trust must be earned

In the digital economy, if you can't be trusted you have no business doing business.

Trust is that tiny thread that holds your brand together; when trust is torn or tampered with, you will have a broken brand; your business will fall.

A critical ingredient which binds customers to a brand is trust

In this age, trust is the new currency for riches

Contacts doesn't equal connection. Having someone's contact number doesn't mean you have a relationship with the person. You must take time to court that friendship. Build Trust!