No matter what you do, your job is to tell your story.

I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.

No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.

Social marketing is now a 24-7 job.

I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.