When people are using their devices, it's probable that almost half are networking on social media.

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.

Micro-Content + Community Management = Effective Social Media Marketing

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

Good salespeople sell value and social media is the best place to find this value because of its transparency.