Names have power.

Young man, names are powerful things. You don’t just go around using them for no reason.

You know how hard it is to feel like an extreme falcon-headed combat machine when somebody calls you "chicken man"?

Did someone just call me the wine dude?” he asked in a lazy drawl. “It’s Bacchus, please. Or Mr. Bacchus. Or Lord Bacchus. Or, sometimes, Oh-My-Gods-Please-Don’t-Kill-Me, Lord Bacchus.

Jason scratched his head. "You named him Festus? You know that in Latin, ‘festus’ means ‘happy’? You want us to ride off to save the world on Happy the Dragon?

It has a name because it's important, and all important things have names.

Glad you're back to normal. The makeup and the dress were a lot more intimidating than the dagger.""Get going, Sparky, before I skewer you.""Sparky?

My name is Zia Rashid.” She tilted her head as if listening. Right on cue, the entire building rumbled. Dust sprinkled from the ceiling, and the slithering sounds of scorpion doubled in volume behind us. “And right now,” Zia continued, sounding a bit disappointed, “I must save your miserable lives.

He pinched the name tag and ran his fingers under the letters. "Can you read this, mate? It says C-H-A-R-O-N. Say it with me: CARE-ON." "Charon." "Amazing! Now: Mr. Charon." "Mr. Charon." "Well done.