Lyndon Johnson knew how to make the most of such enthusiasm and how to play on it and intensify it. He wanted his audience to become involved. He wanted their hands up in the air. And having been a schoolteacher he knew how to get their hands up. He began, in his speeches, to ask questions.

He is not the leader of great causes, but the broker of little ones.

With Johnson, you never quite knew if he was out to lift your heart or your wallet. Roy Wilkins

He (LBJ) played on their fears as he played on their hopes.

its size, the House was an environment in which, as one observer put it, members “could be dealt with only in bodies and droves.

Few emotions are more ephemeral in the political world than gratitude: appreciation for past favors. Far less ephemeral, however, is hope: the hope of future favors. Far less ephemeral is fear, the fear that in the future, favors may be denied.

While Lyndon Johnson was not, as his two assistants knew, a reader of books, he was, they knew, a reader of men— a great reader of men.

A newcomer could ascertain the identity of a town's true leaders – which storekeeper was respected, which farmer was listened to other farmers – only through endless hours of subtle probing of reticent men.

(Lyndon) Johnson created his own theater.