844 Quotes About Data

If a marketing agency is going to create ads, it can’t rely on just data as its strength but will also rely on creativity like traditional ad agencies.

The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data

If you think implementing CRM costs too much...you are doing it wrong.

Spreadsheets are more important to marketing than pretty pictures these days.

Implementing a CRM system will do absolutely nothing for your business. However, the continued and effective use of it will.

Things get done only if the data we gather can inform and inspire those in a position to make difference.

Data Scientists should refuse to be denied by someone else's vision of what's possible.

In Data Science if you want to help individuals, be empathetic and ask questions; that way, you can begin to understand their journey, too.

I’m not here to say that analytics are bad. I’m here to say that analytics are human. Or at least, they represent the real needs and genuine interests of actual human beings; they’re proxies for people. And as such, we are honor bound to be respectful with them, to consider them with nuance and care, to let them guide us toward creating experiences of delight or at least outcomes that fulfill mutual needs, not to use them, manipulate them, and exploit them.