74 Quotes by Al Ries
- Author Al Ries
-
Quote
You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.
- Share
- Author Al Ries
-
Quote
The primary objective of a branding program is never the market for the product or service. The primary objective of a branding program is always the mind of the prospect. The mind comes first; the market follows where the mind leads.
- Share