17 Quotes by Alan Siegel

Too many politicians are shifting the critical themes of our national conversations from a 'big ideas' American Brand Platform to narrowly focused, polarizing sound bites that put party philosophy before what used to be heralded as the common good. These ideas, more often than not, divide us rather than serve to bind us.

What Republicans need to do is to go back to their roots - starting with Lincoln - and remind the nation that they are the party of national growth, racial equality and unity of purpose. These Lincolnian themes will serve Republicans - and the nation - much better than becoming the party on the lookout for the supposed rat head of higher taxes.

We helped them define what Harley stood for and build Harley positioning and build a licensing program that really reflected the brand.

We help companies leverage all of their communications and expenditures in their communications behind simple, focused, clear, compelling messages.

Even a fragment can act as a skeleton key that opens a door to learn more.

I love the interaction with different kinds of people. I like to shake things up, make a difference.

I don't think any business has to give up legal protections in order to simplify. The main consideration is that whatever protection, rights and remedies a corporation wants, they should be put in terms that are understandable to the consumer.

I'm very interested in working with nonprofits, people in education, medicine, people who are doing things to improve the world and who don't have the money to come to Siegel+Gale for help.