13 Quotes by Alberto Cairo

A data visualization should only be beautiful when beauty can promote understanding in some way without undermining it in another. Is beauty sometimes useful? Certainly. Is beauty always useful? Certainly not.

Any chart, no matter how well designed, will mislead us if we don’t pay attention to it.

The purpose of infographics and data visualizations is to enlighten people – not to entertain them, not to sell them products, services, or ideas, but to inform them. It’s as simple – and as complicated – as that.

When you can admit that you don’t know, you are more likely to ask the questions that will enable you to learn. – Richard Saul Wurman, from Information Anxiety 2.