21 Quotes by Alexander Osterwalder

Henry Ford once said, “If I had asked my customers what they wanted, they would have told me ’a faster horse.

What if” questions help us break free of constraints imposed by current models. They should provoke us and challenge our thinking. They should disturb us as intriguing, difficult-to-execute propositions.

Crafting a business model is no different. Ideas placed in the Canvas trigger new ones. The Canvas becomes a tool for facilitating the idea dialogue – for individuals sketching out their ideas and for groups developing ideas together.