4 Quotes by Andre Heerden

Signing on a respected, Oscar winning actor like Lou is a clear indicator of the new direction we seek to take with Christian film. And collaborating with the creative team at Sony has provided a different level of expertise in everything from casting, the script, the visual effects and the overall 'feature film feel' this project will have. Yet, the core Gospel message remains squarely in place.

Modern people are interested in modern media, like DVDs.

We thought that instead of taking this to Hollywood, how about taking Hollywood to the churches? When we looked at the technology, you can have a great screening with digital projectors and surround sound. You don't need a movie theater. So we started asking people and screening the movie for pastors, and after they saw it and wiped away a tear, they said they would love to show it to their congregations.

It's an uneven playing field. Hollywood has so many millions of dollars, and distribution deals all set up. We have to change the rules a little bit, especially if we are going to reach the people we want to reach.