"You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people’s shoes."
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"I hadn’t grown up always aspiring to be a CEO."
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"I don’t want to be a great chief executive without being a great mum and a great wife."
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"The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore."
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"I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless."
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"You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant."
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"Ask questions; don't make assumptions."
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"There's seven billion people on the planet. It's not about you."
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"I don't care how advanced technology gets. I don't think that there's anything that can replace looking someone in the eyes, touching their hand, you know?"
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"Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction."