241 Quotes by Anita Roddick

If you pretend that business is beyond morality, that's the kind of morality you get.

If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.

If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.

It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!

My goal was livelihood. We don't use that word often enough. If I could give one piece of advice to anyone it's don't obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.

By creating conversation, we let our customers spread our message by word of mouth.

To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.

People don't want simply to buy the product, they want to have sympathy with the company too.

My argument is: keep the bloody bottom line at the bottom. That's where it should be.