208 Quotes by Anna Wintour

I don’t really follow market research. In the end, I respond to my own instincts.

I’ve been very lucky to put women that I sincerely admire on the cover of ‘Vogue:’ the then First Lady and now Secretary of State Hillary Clinton and, more recently, First Lady Michelle Obama. Those were benchmarks for the magazine, and certainly covers that I’ve been very, very proud of.

In today’s world you have to interact. You can’t be some difficult, shy person who is not able to look somebody in the face; you have to present yourself. You have to know how to talk about your vision, your focus and what you believe in.

Everyone should be sacked at least once in their career because perfection doesn’t exist. It’s important to have setbacks, because that is the reality of life.

Even if I’m completely unsure, I’ll pretend I know exactly what I’m talking about and make a decision.

I’m an ice queen, I’m the Sun King, I’m an alien fleeing from District 9 and I’m a dominatrix. So I reckon that makes me a lukewarm royalty with a whip from outer space.

I want ‘Vogue’ to be pacy, sharp, and sexy – I’m not interested in the super-rich or infinitely leisured. I want our readers to be energetic executive women, with money of their own and a wide range of interests. There is a new kind of woman out there. She’s interested in business and money.

If one comes across sometimes as being cold or brusque its simply because I’m striving for the best.

In the end I do respond to my own instincts. Sometimes they’re successful, and obviously sometimes they’re not. But you have to, I think, remain true to what you believe in.