17 Quotes by Annie Leonard

Shop smarter and shop less. But please don’t let that dissuade you from engaging in campaigns to make real lasting change.

We’ve got to rescue our democracy by using it.

Activists need to get the facts right. One of the big assets we have on our side is the truth, and we lose credibility and power if w e’re loose with that.

Our primary identity has become that of being consumers – not mothers, teachers, or farmers, but of consumers. We shop and shop and shop.

The power that comes from knowing the facts of history is dwarfed by the power that comes from being able to shape the stories about how that history is written and told.

Turns out, people’s brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don’t move people to courageous action the way that powerful stories can.

Between the disillusionment that people feel about politics-as-usual, assaults on the right to vote, and the constant feelings of pressure that Americans suffer in our overworked, overstressed economy, too many people have checked out of the political process.

We’re more concerned about climate or economic equality or racial justice or anything else that is good for people and the planet, we simply must also spend some time wresting back our money-marinated democracy. This will require getting money out of politics and then getting people back in.