81 Quotes by Barry Schwartz

I don't really read 'business books,' and I didn't think 'The Paradox of Choice' was a business book. I'm very surprised and gratified that the business world thought it was one.

Thus, from cradle to grave, having control over one’s life matters.

Students work to get good grades even when they have no interest in their studies.

Ninety percent of adults spend half their waking lives doing things they would rather not be doing at places they would rather not be.

Learning to accept “good enough” will simplify decision making and increase satisfaction.

We get what we say we want, only to discover that what we want doesn’t satisfy us to the degree that we expect.

According to a survey conducted by Yankelovich Partners, a majority of people want more control over the details of their lives, but a majority of people also want to simplify their lives. There you have it – the paradox of our times.

I think that in modern America, we have far too many options for breakfast cereal and not enough options for president.

One way of achieving this goal is by keeping wonderful experiences rare. No matter what you can afford, save great wine for special occasions.