37 Quotes by Bill Carroll

No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.

That the ratings are likely to be down is almost inevitable. Event programming is not yielding the breakout ratings it used to in the past.

This is a rebuilding year. Next year is going to be the huge turning point. The one positive they'll have is NFL Sunday night football. That could be a game changer for NBC.

A lot of the building is rotted and, to me, it's an unsafe and ugly building. If Sharon (Kroeger) were going to fix it, then she should have fixed it.

A lot of the programs on cable are things that are already familiar to older viewers and that they feel more comfortable with, rather than the new shows being offered on broadcast.

They're in good shape. They gain from the perception of a turnaround. I'm sure everyone's going to be looking at how they capitalize on that.

It's almost like you're drinking hot coffee that's too hot, and you burn your throat, but you do that every day for six or seven weeks.

It's so hard to break through (with viewers). Maybe you get to set an impression for a moment. If it's a familiar face, that reinforces what you're trying to say.

The audience has not shied away yet. But it's early in the game.