13 Quotes by Bob Dorfman

This is their chance to really shine with Madison Avenue.

It's all about winning, and that's really what attracts advertisers. Particularly with the Olympics, it's once every four years and it's really your only shot at winning. The Olympic gold is really essential for making it big in endorsement.

You know that's the way it used to be. You waited until the Games were over, you saw who was hot, and then you promoted them.

All it does is leave a bad taste in everyone's mouth. Even the athletes.