73 Quotes by Bobby Kotick

The most important thing we do to encourage innovation is give people the freedom to fail. And I think you can articulate that and establish that as a value in a lot of different ways. I don't want to say celebrate the failures, but in a lot of respects, it's sort of that.

If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to.

Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there.

As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors.

When you dig down and look at the people who are vocal in their criticism of me, it's a small number.

The audience for 'World of Warcraft' is a pretty committed group of players.

Successful business leaders who have helped build institutions of lasting value - all are committed to talent and a culture of excellence. This is usually accomplished by the identification, retention, and development of great people.

We'd love to see Led Zeppelin on 'Guitar Hero.'

Just reskinning games with our intellectual property is not an appealing prospect for opportunity. That isn't something that creates long-term value for shareholders.