11 Quotes by Bran Ferren

I’ve never seen a great military, political, or corporate leader who was not a great storyteller. Telling stories is a core competency in business, although it’s one that we don’t pay enough attention to.

One of the great enemies of design is when systems or objects become more complex than a person – or even a team of people – can keep in their heads. This is why software is generally beneath contempt.