152 Quotes by Brian France

Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside a car going nearly 200 miles-per-hour.

The drivers are regular people that come from all over the country. I think the sports fans can relate to them.

America has always had an affinity for the automobile. It's something everybody can understand. A bunch of cars competing, and the fastest guy wins.

Lots of things can happen when there's really hard racing and contact going on.

My biggest piece of advice is to treat your family members the same way you would treat your spouse or your partner: Be a little more delicate, a little more careful with how you say things, because there's an emotional component to that relationship.

That's how I judge a winner - how somebody manages their family and raises their family.

A lot of the car companies are understandably looking at the terrific job that Toyota has done by partnering with NASCAR and the success and all the things that come along with that. They've been an incredible success story for a car manufacturer looking to come into a sport that's very difficult to come in, compete and win every weekend.

If you look at any league, they're all trying to figure out how to make the game more exciting, speed the game up, whatever it may be. In our case, it's the same.

Am I here because of my last name? To a degree. But I would ask people to judge me and my executive team on what we accomplish.