152 Quotes by Brian France

It's not my future, but it's NASCAR's future, to make sure that we take events to the biggest metropolitan areas of the country, regions of the country.

'Drive for Diversity' puts people behind the wheel that would never have had the opportunity. Nascar sponsors individual teams who have a person of color, somebody who would not have the opportunity otherwise. And then they're noticed by bigger teams - it's like minor-league baseball.

We want to be more relevant to the fastest-growing segment of the population - Hispanics.

We don't have entitlements as part of our family heritage. If you want nice things in life, if you want to get ahead, you have to earn it.

Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.

We're never pleased when our ratings aren't growing at the rate we would like, but we understand that circumstances will always have us going one way or the other from time to time.

When you look at sports leagues today, they manage a lot of intellectual property, which means it takes you into a lot of different kinds of businesses.

My style is to be collaborative, progressive, to look at things that seem a little bit impossible.

We consider them a friend. We can't win when other people lose. We would prefer to see a healthy IndyCar Series.