40 Quotes by Brian Solis

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

The new social landscape is rich with emotion.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Information overload is a symptom of our desire to not focus on what’s important. It is a choice.

Social media is less about technology and more about anthropology, sociology, and ethnography.

It’s not business to consumer, it’s not business to business, it’s people to people.