36 Quotes by Brian Wansink

If a person wants to limit how much they consume, it's better if you pour into a tall, skinny glass. If as a host you want to limit what people drink, you better use tall, skinny glasses. You will be less likely to pour too much.

It isn't just the food, either. People might say that chocolate chip cookies are good, but they have to be freshly baked cookies.

You don't drop 2 pounds in two days. You don't see your cholesterol cut in half,

Yet, people who pour into short, wide glasses consistently believe that they pour less than those who pour into tall, narrow glasses.

People say, 'Oh, the bartender knows what he's doing.' Well, the bartender does know what he's doing in a lot of cases, but he falls victim to these illusions.

People generally estimate tall glasses as holding more liquid than wide ones of the same volume. They also focus their pouring attention on the height of the liquid they are pouring and insufficiently compensate for its width.

This means that the moviegoers were unaware that the exceptional amount they ate was due to the size of the container.

There were three stages to the research. We did in-depth interviews with about 80 people or so, sent out a questionnaire to about 400 people, and then did a large-scale phone survey of more than 1,000 people.

It wasn't inconvenience that was restricting how much they consumed those six feet away. It was that it gave them a chance to ask themselves if they were really hungry.