53 Quotes by Chip Kidd

Life is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately.

Never fall in love with an idea. They're whores...

If you can properly define the problem, then you've already defined the solution as well.

What people really want, no matter who they are, is someone to listen to them. ... people have a lot on their minds, however trivial, and if you're simply willing to sit there like a sack of dirt and let them yammer, they will tell it to you.

I had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when to keep going would seem like I was going too far.

Much is to be gained by eBooks: ease, convenience, portability. But something is definitely lost: tradition, a sensual experience, the comfort of thingy-ness - a little bit of humanity.

Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.

Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.

My hope is that when people first see the cover, they won't understand what they are seeing. Then, only as they read the book or the flap copy will that image change from dishes with dust on them to something else.