32 Quotes by Chris Byrne

Toymakers are bringing back proven hits because it's less risky than betting on something new,

There are a lot of obstacles and you really have to think and make the best decisions possible. You look at the decisions you make, and that's really what makes up your score.

When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.

What used to distinguish a toy from an adult product was a child's ability to work it.

As the toy industry defines itself as an industry of family entertainment, there are signs of real significant health and growth.

All of us at NHT are very excited about our new partners, ... The combined influences of dramatic market change and the increasing pallet of new technologies to improve audio products make it necessary for companies like ours to evolve beyond passive loudspeaker design. With the substantial resources Vinci brings to NHT, we are in a great position for growth.

It spreads the wealth around the industry, and acknowledges that not every kid wants the same toys.

It's definitely a way to reclaim some market share, but how do you get a kid to want it? Kids are more proficient with technology than Mom and Dad. The traditional barrier to what made something a toy has really dissolved... why shouldn't they have the real thing?

It's certainly getting grown-ups like you talking about Barbie, and the metaphor that they are using reflects the majority of people's fascination with celebrity.