97 Quotes by Claude C. Hopkins

Whatever claim you use to get attention, the advertisement should tell a story reasonably complete

The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

The advertising man who spares the midnight oil will not get very far

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.

Don't, to gain general and useless attention, sacrifice the attention that you want

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action