97 Quotes by Claude C. Hopkins

Never be led in new paths by the blind

Don't think of people in the mass. This gives you a blurred view

Advertising is much like war, minus the venom

The weight of an argument may often be multiplied by making it specific

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Genius is the art of taking pains

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Picture what others wish to be, not what they may be now