97 Quotes by Claude C. Hopkins

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

We cannot go after thousands of men until we learn now to win one

A man coined to superlative must expect that his every statement will be taken with some caution

If a claim is worth making, make it in the most specific way

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

Impressive claims are made far more impressive by making them exact

The time has come when advertising in some hands has reached the status of a science.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way