450 Quotes by Daniel Kahneman

A deeper understanding of judgments and choices also requires a richer vocabulary than is available in everyday language. The hope.

We have associations to things. We have, you know, we have associations to tables and to – and to dogs and to cats and to Harvard professors, and that’s the way the mind works. It’s an association machine.

To understand error in judgment, we must understand both bias and noise.

A recurrent theme of this book is that luck plays a large role in every story of success;.

We’re generally overconfident in our opinions and our impressions and judgments.

A good mood is a signal that things are generally going well, the environment is safe, and it is all right to let one’s guard down. A bad mood indicates that things are not going very well, there may be a threat, and vigilance is required. Cognitive ease is both a cause and a consequence of a pleasant feeling.

More advice: if your message is to be printed, use high-quality paper to maximize the contrast between characters and their background. If you use color, you are more likely to be believed if your text is printed in bright blue or red than in middling shades of green, yellow, or pale blue.

You think with your body, not with your brain.

The amount of evidence and its quality do not count for much, because poor evidence can make a very good story. For some of our most important beliefs we have no evidence at all, except that people we love and trust hold these beliefs. Considering how little we know, the confidence we have in our beliefs is preposterous – and it is also essential.