450 Quotes by Daniel Kahneman

Every author, I suppose, has in mind a setting in which readers of his or her work could benefit from having read it.

Whether professionals have a chance to develop intuitive expertise depends essentially on the quality and speed of feedback, as well as on sufficient opportunity to practice.

It was beyond imagining that bad font influences judgments of truth and improves cognitive performance, or that an emotional response to the cognitive ease of a triad of words mediates impressions of coherence. Psychology has come a long way.

Subjective confidence in a judgment is not a reasoned evaluation of the probability that this judgment is correct.

If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That’s the ‘halo effect.’ Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.

It’s very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

I’m not a great believer in self-help.

Baumeister’s group has repeatedly found that an effort of will or self-control is tiring; if you have had to force yourself to do something, you are less willing or less able to exert self-control when the next challenge comes around. The phenomenon has been named ego depletion. In.

Zajonc argued that the effect of repetition on liking is a profoundly im- portant biological fact, and that it extends to all animals.