49 Quotes by Dave Morris

There's lots of opportunity for the swimsuit franchise to make it even bigger without making it more frequent. We call it the Super Bowl of print. People will create ads just for this issue, just like they do for super bowl ads. If you add to the frequency, won't be as special.

The writer must be a transcendent, not immanent, deity.

Publishers were ever eager for authors to do their own publicity because nobody else was willing to do it for nothing. But then it became clear that if you want somebody to champion the story, there's nobody better than the person who made it all up.

Readers prefer a world they can relate to.

Now, I admire The Sims as a game, but from a story viewpoint, there are two glaring problems. First, your relationship with those characters is like they're bugs in a jar. There's no empathy. And secondly, you've got this clunky, chemistry-set interface between you and them, with bars to show how tired or angry they are. It's all tell not show.

A new medium always has a period when it is struggling inside the confining box of an earlier medium. Creators have to unlearn what they knew before they can see the fresh, uncharted vistas stretching before them.

A very great deal is written about the future of book publishing - much more than on its present or past - and the only takeaway from all these oracles seems to be that a great empire will be destroyed.

A well-written novel, the most immersive of all forms of storytelling, should command your full attention and belief.

Back in the early 1970s, what got me and another 400,000 kids out of bed without needing to be called twice was the latest issue of The Amazing Spider-Man.