12 Quotes by Dave Trott

We don’t keep competing inside a competitive set where we can’t win. We change the competitive set, change the perspective.

No wonder men had more power. They had more power because they didn’t ask anyone else’s permission. They just went ahead and did what they wanted. And they weren’t as scared of being wrong as the women were. For them, getting the result was more important than being right.

The product creates the experience. The experience creates the reputation. The reputation creates the brand.