94 Quotes by David Amerland

A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.

Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.

In few other marketing activities does the phrase “the more things change, the more they remain the same” hold as much meaning as it does in search.

Everything you see in the world around you is content of some kind. The clothes you wear, the songs you sing, the ads you watch, the food you buy, the tunes you hum and the memes you share. Everything is a signal that sends a message.

The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything

Fathom your motivation so that you understand what you are prepared to do and why.

The brain works in a holistic, cooperative way that makes our basest desire or most abject fear as expressive of who we are as abstract thinking of the highest order. That means that we are all equal part snakes, monkeys, and spacemen.

You can't be everything to everyone. At some point you need to make a choice of what truly matters to you and why.

We are a product of evolution. Evolution is driven by survival not truth. In seeking truth we acknowledge that we need to do more than just survive in order to thrive.