164 Quotes by David Cole

It's matter of very high urgency that they do this. They desperately need to contract the size of the company.

Ford views Monday's announcement as the last restructuring in the sense that they may not have a chance to do something more after this. It's one of the major pivot points in their history.

One thing they are better able to do is listen to buyers more accurately, ... If you can design it fast and build it quickly on a flexible production line, your risks of putting it in the market are greatly reduced.

It's obviously going to be a huge target in the forthcoming negotiations.

More than anything it tells the UAW that their bargaining power is gone. The market is defining wages and benefits of the future and the best they can hope for is to work collaboratively with the companies to survive.

It's on the cusp of strong growth and becoming a mainstream part of gaming.

It's kind of like the bluffing period is over, and the doing period has started.

More than anything it tells the UAW that their bargaining power is gone, ... The market is defining wages and benefits of the future and the best they can hope for is to work collaboratively with the companies to survive.

Now they're in the serious business of putting together a three-way deal. This is exactly how this thing needs to be settled.