39 Quotes by David Crane

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.

Looking back, video game design seems a natural fit, although there was no such thing when I was growing up. I built a Tic-Tac-Toe playing machine in my teens which went up in smoke on the night it was scheduled to go to a science fair.

When we put them (Monica and Chandler) in bed together initially, I don't think we realized that this would be the loves of their lives. We went into it going 'Well, we'll see how many weeks this works,'

We were advised that nobody could stop us from pursuing our craft simply because we had honed, or even developed that craft while working at a company.

We kept insisting that so long as you cared about the characters and there was a universal aspect to the story you didn't have to service every demographic.

We need to have Charles Taylor turned over to us and put into a detention cell where he will receive a fair and open trial, ... He is presumed innocent until proven guilty.

We wanted to create an environment where if a game player enjoyed the 'writing style' of a particular game designer, he or she could look for the next game by that same author and not be disappointed.

What is most important to us is that we don't have people pretending to be clients trying to get into this line to receive benefits they're not entitled to.

You have a story, it doesn't work, you throw it out, and you have to come up with another story in the same week. That goes away and you have to find a third story. Every night you're coming up with a whole new idea.