102 Quotes by David Droga

I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

Each consumer has the power of their wallet and their voice. They can exercise that.

If people know they're being sold to, you can celebrate the sell.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.

We're very much an advertising agency, but it's not about creating ads as we know it.