102 Quotes by David Droga

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.

Creativity is a game changer. That's true of society, in advertising and in life.

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.

Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.

I just loved the idea of writing for different personalities all the time.

We work in an industry where people invent technology to avoid what we create.

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.

Just because you can do something, it doesn't mean you need to - restraint is something I admire.