102 Quotes by David Droga

When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that.

I haven't lost that quest and that thirst to do something great.

Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.

The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.

We're moved by emotions and characters and stories. We love that.

We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'

Do something great that you really believe is great.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.