17 Quotes by David Lucas

I'll NEVER be beaten!

We're really clicking now, ... This is what I've been waiting for.

Mother nature really stuck with us on this,

I always kind of chuckle when I hear people start talking like he's done,

With money spent on incentives, you can see results immediately. Advertising effectiveness is a much bigger question mark. I think you have seen a marketing budget realignment, with more money going toward incentives rather than advertising.

Our position is there are going to be aggressive incentives on 2004 pretty much right off the bat, ... The sentiment of customers is if they come in and it doesn't have a promotion on it, they'll wait until it comes on. And the automakers know that.

We've had a successful business and I just feel like we have to give back,

The zero percent is real effective on those (U.S.) models. Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it.

The zero percent is real effective on those (U.S.) models, ... Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it.