19 Quotes by David Meerman Scott

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

It’s no longer about pitching the Today Show. It’s about creating content that will attract the Today Show.

The difference is conflict, an important yet overlooked aspect of all good communications.

Real time is a new mindset in marketing, and that’s what inbound marketing is all about.

Today’s marketing success comes from self-publishing web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.

The time is now. Now we can market in real time. Now we can market instantly.

Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.

When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.