14 Quotes by Deborah Silverman

Any marketing program that we would offer would be consistent with the marketing strategy we announced on Jan. 10.

A program like March Madness would not be a deviation from our marketing strategy. What we've said is that we will continue to use incentives strategically and tactically.

Everyone pays the same price. That's the message. We're not stressing the deal.

It's consistent with our strategy of using targeted incentives when they make sense.

The first time was very, very successful and a lot of folks asked us to do it again.