100 Quotes by Derek Sivers

If you set up your business like you don’t need the money, people are happier to pay you. When someone’s doing something for the money, people can sense it, like they sense a desperate lover. It’s a turnoff. When someone’s doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give.

Never forget why you’re really doing what you’re doing.

Never forget that absolutely everything you do is for your customers. Make every decision – even decisions about whether to expand the business, raise money, or promote someone – according to what’s best for your customers. If you’re ever unsure what to prioritize, just ask your customers the open-ended question, “How can I best help you now?” Then focus on satisfying those requests.

Never forget why you’re really doing what you’re doing. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough?

When you make a company, you make a utopia. It’s where you design your perfect world.

Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough?

You can’t please everyone, so proudly exclude people.

Care about your customers more than about yourself, and you’ll do well.

You’re free to do anything you want with your company. It’s more like art. You don’t have to follow any norms. It’s an expression of how you feel the world should be. When you make a company, that’s your little place to make your own little utopia.