136 Quotes by Dick Morris

The greater informational levels of the voters, their decreasing inhibitions in expressing disagreement, and their greater preference for Jeffersonian direct involvement, all make the need for a 'permanent campaign' to sell a president's policies all the more crucial.

Today, a politician does not just need public support to win elections; he needs it to govern.

Spin is overrated. It is strategy, not spin, that wins elections.

The Darwinian adaptive trait of our time is the ability to figure out when we are being lied to on television.

The key to controlling your own political party, so that it does not eat you alive, is to realize that while Democratic and Republican leaders differ sharply, their voters do not.

It is from the center that leaders must lead.

Take whatever position you want, but do take a position, because once you do, ample money awaits you on either side.

Despite romantic fantasies about caring candidates who learn of America in donut shops, most politicians rely on media to teach them what concerns the average person.

Every donation received is a potential negative ad. Vetting money is just as important as raising it.