39 Quotes by Dieter Zetsche

It was very clear that we needed a very different contract than we had in years past.

Our aim isn't to win over customers by offering the highest incentives. Instead, we want to attract customers by offering them great products with excellent value for their money.

DaimlerChrysler made significant progress in 2005. But our earnings are still not where we want them to be.

I'm more proud of the fact there is an extremely strong management team in place in Auburn Hills. Tom LaSorda was a key pillar of that management team.

Industry sales actually came out higher than expected. In January, we lost some momentum in the marketplace because of the uncertainty surrounding our recovery. By announcing a major portion of our turnaround plan earlier this week, we will recapture that momentum.

If there's one message I want to convey, it is this: exciting breakthrough products made this company and those kind of products will make our company stand tall again.

Clearly, it's our objective to be No. 1, We will be in the very top ranks in the next three years.

Clearly it is our objective to become No. 1 in the J.D. Power survey, We'll definitely be within the very top ranks within the next three years.

The industry is dealing with a highly competitive, saturated marketplace. The combination of a softening market and an excess of inventory requires immediate action.