13 Quotes by Don Knauss

We're responding again to what our consumers are telling us they want.

Consumers are telling us they want another choice, and they haven't been getting it until now.

C2 will be the biggest thing to arrive since Diet Coke's debut over 20 years ago.

These guidelines mark a commitment by the industry to provide schools with beverages that offer variety, nutrition and fewer calories, and are very similar to the Coca-Cola System's current guidelines in the U.S..