122 Quotes by Donald A. Norman

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.

Basically, it means that when searching for the reason, even after you have found one, do not stop: ask why that was the case. And then ask why again. Keep asking until you have uncovered the true underlying causes. Does.

The problem with the designs of most engineers is that they are too logical. We have to accept human behavior the way it is, not the way we would wish it to be.

If you’re more susceptible to interruption, you do more out of the box thinking.

Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology.

The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.

Procedural knowledge is difficult or impossible to write down and difficult to teach. It is best taught by demonstration and best learned through practice.

Forget the complaints against complexity; instead, complain about confusion.