122 Quotes by Donald A. Norman

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

It was always amusing to be inside Apple and read what journalists said we were doing.

Knowing how people will use something is essential.

We have become dependent upon our technologies to navigate the world, to hold intelligent conversation, to write intelligently, and to remember.

People Propose, Science Studies, Technology Conforms.

When a device as simple as a door has to come with an instruction manual – even a one-word manual – then it is a failure, poorly designed.

Never underestimate the power of social pressures on behavior, causing otherwise sensible people to do things they know are wrong and possibly dangerous.

Question everything. I am particularly fond of “stupid” questions. A stupid question asks about things so fundamental that everyone assumes the answer is obvious.

Usable designs are not necessarily enjoyable to use.